We're honored to have been featured in IUPUI's 2011 Fall Magazine. Topics discussed include our Hands-on Branding process, our experience at Herron School of Art + Design and our our "weird" office.
Check it out here!Neal Brown is one of Indiana's most colorful and preeminent restaurateurs. After masterminding Pizzology and Dig-IN, he turned his attention to The Libertine, a classic American cocktail bar.
Welcome to the final entry in our Dig-IN branding overview. Over the past few weeks, we've walked you through the research phase, positioning and art direction as well as the print and web design. This week we're highlighting large-scale event graphics, way-showing components and some of the day-of merch.
Now that we've been through all the positioning and foundational research surrounding Dig-IN, we can start looking at design work! With that final Mood Board curated, we develop a list of deliverables and start sketching based on the elements our clients curated through the Mood Boarding process.
Check Presenters and Tickets
The Check Presenters are distributed to participating Dig-IN restaurants all over Indiana and given to customers with their bill. They provide a cool keepsake leading up to the event and a direct line to the website and ticket purchasing info.
It's a bit heartbreaking but after five solid months of work, Dig-IN has come and gone. We've branded several Indianapolis nonprofit events but none that kept us too busy to share what were doing along the way. So what we're going to do, rather than compose a 12,000 word opus, is post a step by step walkthrough of our entire Hands-on Branding process with the folks at Dig-IN over the next four to five weeks.
Whether you're interested in learning more about our branding process, seeing some delicious food photos or just want to watch as we lose our minds a little in the homestretch, we'll be covering the following:
Week 1 : Research, Framing & PositioningWeek 2 : Building Mood Boards & the Mood Boarding Event
Week 3 : Print Design! Week 4 : Web Design and Social Media FootprintWeek 5: Event Signage, Day of Shots, Food & Sun burns
Stay tuned!
CODO Design is an Indianapolis Branding & Design firm dedicated to improving the community.
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